Research Center
Why is Reddit AI Search’s Loudest Voice on Your Brand?
Ask ChatGPT or Perplexity whether your product is worth buying, and a big part of the answer comes straight off Reddit. Useful, most of the time. The catch is buried in it: one bad thread, sometimes years old and already resolved, can weigh on that answer far more than it…
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The Top GEO agencies for B2B Companies (2026)
To help B2B companies identify the best GEO agencies to improve their visibility in AI powered search platforms, our research team conducted an extensive analysis of the top GEO agencies serving B2B clients. Each agency was evaluated through measurable, numeric criteria to create a cumulative score out of 100. Ranking…
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A History of Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered search engines and large language models (LLMs) such as ChatGPT, Google’s Gemini, Anthropic’s Claude, and Perplexity. The field emerged in response to the rapid adoption of conversational AI interfaces for…
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Is GEO the new SEO?: What authoritative publications are saying as generative search becomes impossible to ignore
Not long ago, tech circles quietly floated GEO as a buzzword. Now major publications are writing it into headlines, research, and business guidance. Different outlets bring different perspectives, but ultimately, they all point to the same shift: generative engines are changing how people find information and how companies get discovered…
The Top GEO Agencies for Law Firms in the US (2026)
To help law firms identify the best GEO agencies to improve their visibility in AI-powered search platforms, our research team conducted a comprehensive analysis of the top GEO agencies serving law firm clients. We evaluated each agency across measurable, numeric criteria to create a cumulative score out of 100. Ranking Criteria &…
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From Ask Jeeves to “Google It”: How “Ask Chat” is the new quickest route to an answer
Remember Ask Jeeves? That polite little butler who tried to answer your questions online? You typed something like, “Where can I find a good pizza?” and Jeeves would fetch an answer. Sometimes it worked. Sometimes it didn’t. So, you moved on. Yahoo and AltaVista faded too. Then Google arrived. Fast. Simple. Effective. Suddenly, younger users were saying, “Google it,” whenever they needed answers. Search…