Generative Engine Optimization (GEO)

What We Do

Genevate helps companies increase visibility and authority within AI-generated search results, including platforms like ChatGPT and other generative search tools. Our GEO programs are designed to influence how AI systems interpret, summarize, and recommend your brand so you appear prominently during high-intent, bottom-of-the-funnel research when buyers are evaluating options.

Unlike traditional SEO, GEO focuses on how AI systems form answers, not just how websites rank. We help ensure your expertise, credibility, and positioning are consistently reflected in AI-generated responses that directly influence buying decisions.

Primary outcomes: Qualified lead generation · AI search credibility · Narrative control

Our GEO Approach

GEO Strategy & AI Visibility Audit

We begin by analyzing how generative AI platforms currently describe your company, executives, and competitors. This includes reviewing AI-generated answers across priority commercial and comparison queries to identify gaps, risks, and opportunities.

What this delivers:

  • Clear understanding of your current AI search presence
  • Competitive visibility benchmarking
  • Identification of bottom-of-the-funnel AI queries that drive demand

Authority Statement Engineering

AI systems prioritize clear, repeatable, and defensible signals of expertise. We craft succinct authority statements, which are fact-based, measurable claims that AI models are likely to recognize, retain, and repeat when summarizing your category.

What this delivers:

  • Stronger AI-generated recommendations
  • Consistent positioning across platforms
  • Reduced ambiguity around your expertise and differentiation

AI-Optimized Content & Thought Leadership

We develop high-credibility content specifically designed for AI synthesis, including blogs, Q&As, rankings, research summaries, and structured explainers. This content reinforces authority signals while supporting both GEO and SEO performance, and helps improve AI recommendations when customers search for “the best” or “the top” company in a given industry.

What this delivers:

  • Increased inclusion in AI-generated answers
  • Greater influence over how your category is framed
  • Content that supports demand, not just awareness

Executive & Personal Entity Optimization

AI systems frequently surface people, not just companies. We optimize executive and subject-matter expert visibility so that founders, partners, and leaders are recognized as named authorities within AI-generated responses.

What this delivers:

  • Stronger executive credibility in AI search
  • Improved trust during evaluation-stage research
  • Enhanced reputational resilience

Measurement & Iteration

We measure GEO performance using a combination of custom AI search dashboards and manual analysis, tracking AI visibility, narrative accuracy, authority signals, and lead impact across generative search platforms. Because AI results are dynamic and not fully captured by standard tools, we also produce quarterly manual AI ranking benchmark reports to assess visibility and competitive positioning. These insights guide ongoing refinements to authority statements and content strategy as AI platforms evolve.