Technology & B2B Companies

Generative Engine Optimization (GEO) for B2B & Technology Companies

B2B buyers increasingly rely on AI to compare vendors and narrow shortlists. AI-generated answers now shape vendor perception early in the buying process.

AI Search Challenges

  • AI flattens nuanced products and solutions
  • Competitive differentiation is lost in summaries
  • Legacy content influences modern AI answers

How Genevate Helps

  • Shapes how products and use cases are summarized
  • Reinforces authority around outcomes and expertise
  • Aligns AI visibility with pipeline objectives

Typical Outcomes

  • Stronger presence in AI-driven vendor comparisons
  • Improved pipeline quality
  • Better alignment between positioning and perception

Client Testimonial

“Customers continue to increasingly use ChatGPT, Gemini, Perplexity and Claude to evaluate solutions and narrow vendors, but our site wasn’t built around answering those comparison questions. After shifting our content strategy with Genevate, we saw more traffic to evaluation-stage pages and a significant improvement in lead quality.”

– B2B SaaS Company