Elevate your brand through Generative AI and Search Optimization
Our Purpose
Genevate is one of the first digital marketing and communications firms built exclusively for the generative AI era. We help companies manage their reputation and drive qualified lead generation by influencing how AI search engines discover, describe, and recommend brands.
We are experts in Generative Engine Optimization (GEO), a strategy designed to ensure businesses appear as trusted authorities in AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI Overviews. By combining GEO with deep expertise in strategic communications, we help shape how our clients are represented in AI search to capture high-intent demand at the bottom of the funnel.
Our Story
Genevate was founded by Brett Kleinberg, a communications and marketing leader with more than a decade of experience across PR, digital strategy, and reputation management.
After advising hundreds of clients, it became clear that while companies were investing heavily in marketing and PR activities, leadership increasingly evaluated success through the lens of business growth. CEOs and executive teams expected communications and marketing efforts to drive measurable outcomes, like qualified leads and credible market positioning, rather than activity or visibility alone.
This shift led Brett to study how generative AI and modern search platforms evaluate authority and shape perception, revealing a gap between traditional tactics and how brands are actually assessed during search. Genevate was created to help companies close that gap. We apply PR and marketing investment more intelligently by linking visibility, reputation, and demand to tangible business impact.
