PR & Strategic Marketing Consulting
What We Do
Genevate provides strategic PR and marketing consulting to help companies shape and protect their reputation across media and search-driven digital channels where stakeholders, buyers, and investors seek information. Our work ensures your brand is represented accurately, credibly, and consistently across both traditional media and AI-driven discovery platforms.
This is PR designed for a world where perception is formed through search, summaries, and synthesized answers.
Primary outcomes: Reputation management · Stakeholder trust · Message consistency
Our PR & Marketing Approach
Strategic Reputation & AI Narrative Audit
We conduct a comprehensive audit of the digital sources shaping how your brand is perceived across search engines, AI-generated results, and stakeholder research channels. This includes systematically analyzing media coverage, blogs, forums, reviews, social platforms, and community discussions that AI systems reference when summarizing your company.
The audit identifies:
- The dominant topics and narratives defining your reputation
- The sources and platforms AI search engines treat as authoritative
- Gaps, risks, and inconsistencies in how your brand is characterized
We deliver clear, prioritized recommendations to reinforce positive narratives, counter inaccurate or outdated coverage, and influence future AI-generated summaries through targeted content and communications strategy.
Narrative & Message Architecture
We define clear, defensible narratives and messaging that reflect your expertise, values, and positioning, while also considering authority signals, and ensure consistency across media, search, and AI-generated content. This work establishes a durable narrative foundation that can be reinforced across campaigns and channels that scales consistently as your business and visibility grow.
Strategic PR & Thought Leadership
We help companies place credible, high-impact content that reinforces authority and trust on highly authoritative channels, supporting both reputation management among your audiences and AI search visibility. These placements are selected to influence how your category, expertise, and leadership are interpreted by both human readers and AI systems.
Social Media & Thought Leadership Execution
We design and manage structured social media and thought leadership programs that reinforce authority and reputation across digital channels. Genevate owns the full execution, including defining topic pillars and content calendars to creating, publishing, and managing engagement.
Issues Preparedness & Rapid Response Support
We help companies prepare for and navigate high-visibility moments through proactive risk assessments, scenario planning, and real-time communications support. Our work includes reputation fitness evaluations to address potential vulnerabilities in advance, issues playbook development, pre-event crisis simulations, and 24/7 response support when needed, including real-time monitoring, message development, and direct-to-stakeholder communications.
Executive & Spokesperson Positioning
We strengthen executive visibility and credibility so leadership voices are accurately represented across media, search, and AI-driven platforms. We believe in the power of humanizing your brand to connect with stakeholders, effectively shifting customers into online brand ambassadors, helping to support online narratives on customer-driven platforms like Reddit.
AI Search & Reputation Intelligence
We continuously monitor how AI platforms and search engines describe your brand, executives, and key topics. We measure visibility, narrative accuracy, and source influence across AI-generated and search-driven results. This intelligence layer informs our GEO, PR, and content strategies, helping us validate progress, identify emerging risks, and refine messaging as digital narratives evolve.