What is Generative Engine Optimization (GEO)?

ChatGPT has more than doubled in monthly users each year in its existence, from 600 million in January 2023, to 2 billion in January 2024, and now over 5 billion in February 2025. It is the fastest growing website on the internet, and is quickly becoming a tool brands must consider and utilize for lead generation.

In today's digital landscape, staying ahead of the curve is crucial for businesses looking to drive traffic and enhance their online presence. Search Engine Optimization (SEO) has long been a fundamental tool in achieving these goals, but as large-language model AI tools being embraced more broadly, strictly using traditional SEO strategies may no longer cut it. Generative AI optimization offers a renewed solution to revolutionize your SEO strategy and generate highly qualified leads.

Source: Semrush

Genevate, a leading GEO agency based in New York City, is at the forefront of this innovative approach. Specializing in Generative AI optimization, Genevate is dedicated to providing unparalleled search solutions based on the emerging utilization of artificial intelligence to drive results. By combining a generative AI search strategy with a traditional search engine strategy, Genevate is setting new standards in the industry and reshaping the way businesses connect with customers from lead to conversion.

By working closely with clients and leveraging the latest AI technologies, Genevate delivers real, transformative results that help businesses achieve their digital marketing goals. Whether it's increasing visibility, generating leads, or nurturing prospects, Genevate's innovative solutions are designed to drive success in today's competitive online landscape.

In today's evolving landscape, to take your search strategy to the next level and stay ahead of the competition, you must embrace GEO. With Genevate as your partner, you can ensure you are reaching your customers in all the crevices of the internet they are looking for information about your industry and brand. Embrace the future and growth of Generative AI, and guarantee increased lead generation.